Dr David Lim (DL): Congratulations, Prof Joane Serrano, on your appointment as the fifth Chancellor of the University of the Philippines Open University (UPOU). Your term started on 1 March 2025 and I understand you immediately set to work on your responsibilities.
Prof Joane V. Serrano (JS): Thank you, Dr David. It is both an honour and a great responsibility to serve as Chancellor of UPOU. I am grateful for the trust placed in me and committed to advancing the University’s mission of openness, inclusivity, and excellence in open, distance, and digital education (ODDE).
Yes, it has been a busy few months as I familiarise myself with the full scope of the role, consult with colleagues, and set priorities for the way forward. At the same time, I have been eager to build on the strong foundations already laid, while also introducing initiatives that reflect the changing needs of our learners and the broader educational landscape.
DL: You have assumed leadership of UPOU at a time when open universities in general are said to be facing something of a crisis. To cite Alan Tait (2017) in his article, “Open Universities: The Next Phase”, “the digital revolution along with a wider range of environmental changes for higher education have substantially eroded the first-mover advantage that open universities have undoubtedly enjoyed in the first 25 years”.
The OU first-mover advantage identified by Tait revolves around (i) the move from elite to mass higher education system; (ii) the admission of non-traditional students and the consequent flexible student-centred practice; (iii) innovations in technology for learning; (iv) the development of industrial-style student management; and (v) the creation of large-scale university systems.
Has UPOU been affected in any way by the erosion of first-mover advantage claimed by Tait, recognising of course that each national higher education landscape is different?
JS: You are right in noting that the landscape differs from country to country. Unlike many other OUs, UPOU holds a unique position in the Philippines as it is empowered and governed by Republic Act No. 10650, the Open Distance Learning Act.
Under this law, UPOU is mandated to provide leadership in the development of open and distance learning (ODL) and the effective use of technology to support and promote best practices. It is further tasked with sharing ODL expertise with other higher education institutions (HEIs) and government bodies in the country, and with serving as the benchmark against which other HEIs offering ODL are to be guided, among other responsibilities.
In short, UPOU is not only the country’s premier provider of ODL, it is also the designated leader and reference point, entrusted with setting national standards and shaping how ODL is practised and advanced across the Philippines.
For this reason, the claim that OUs in general are facing a substantial erosion of their first-mover advantage does not quite apply to UPOU.
Having said that, UPOU has nonetheless seen a blurring of its advantage, as many more conventional universities are now offering courses online, aside from onsite. I am seeing something new, which is that they have become bolder in experimenting with different modes of learning, including synchronous online learning, which UPOU has thus far chosen not to adopt. This is an opportunity to innovate, not imitate. We must creatively build on our existing strengths to deliver distinct and high-quality learning experiences.
DL: You mentioned that UPOU does not offer synchronous learning, even as other HEIs have begun adopting it as one of their modes of delivery. Do you see UPOU moving in that direction at some point, or will it continue to hold to its current pedagogical design?
JS: UPOU courses are designed for mainstream adult professionals who generally do not have time to study synchronously. By pedagogical design, we are not pursuing the synchronous path as it does not meet the needs of our learners. Our advantage is that we have been doing ODL for a long time, long before anyone else in the Philippines, and we know the ODL principles of design and delivery by heart, while many conventional universities are still figuring them out.
There is this assumption that all it takes to deliver ODL is to digitalise everything, to convert all their courses into the digital format and to deliver them online, not realising that a lot of students may
struggle to fully benefit from long synchronous sessions because of the mental load involved in processing live online content.
DL: It’s reassuring to know that UPOU continues to ground its mode of delivery in the needs of its adult learners and the core principles of ODL. At the same time, how do you see UPOU continuing to elevate itself and innovate creatively without merely following what others are doing?
JS: Our plans to innovate extend beyond adhering to a standard asynchronous model. Without revealing too much at this stage, we are working on addressing the needs of different student segments and educational landscapes, both locally and abroad, through tailored models that provide a more personalised learning experience.
DL: In what I have elsewhere described as the global digital convergence, where distinctions between traditional, open, and online education are rapidly dissolving, and institutions are compelled to redefine their identities and value propositions, artificial intelligence (AI) has quickly become the dominant discourse of innovation, its promise amplified by institutions eager to stay relevant in an increasingly crowded digital landscape. How big a role is AI playing in UPOU’s teaching-learning processes?
JS: We have set up policies, including rethinking assessment and learning activities in order to address AI issues. But we don’t let AI dictate us. For us, AI is just like any other technology. We are a technology-enhanced learning university, which means we integrate AI into our processes, but we’re not driven by AI. It was very clear to us at UPOU when we first came onto the scene that ODL had its own philosophy and pedagogy. Whatever technology that was available was never meant to dictate what we were doing. As we apply technology to ODL, we really work with the tool, the pedagogy, and the content holistically.
DL: Impressionistically, how central would you say AI is to the technological uptake among universities in the Philippines? And how AI-driven do they tend to portray themselves, whether for marketing or other purposes?
JS: My observation is that within many universities here, it is often the faculty members themselves who express apprehension toward AI. So, when they think of AI, some immediately worry that it might replace them as teachers, and that AI will do the work for students, leaving students with little to learn. There’s a sense of anxiety about what to do with AI and how to navigate it. It’s less about promoting themselves as AI-driven and more about trying to make sense of what AI means for their teaching.
DL: If you had free rein to radically model or shape the future of the OU you lead, what would the future look like? No encumbrances. Nothing holding you back. Your own projection, no matter how fanciful. How would you envision it?
JS: I have shared my vision of UPOU as a transformative university of the future with the wider university community, and the details are available on the UPOU website.
To highlight just one aspect of that vision, I would like UPOU to reach as many Filipinos as possible, including Overseas Filipino Workers (OFWs), wherever they are, and other global citizens. This should be well within our reach, in part because our programmes are all delivered in English. In doing so, we can take part in the global discourse not merely as recipients of knowledge from the Global North, but as contributors offering perspectives from the Global South. Through this, UPOU can help shape conversations on higher education and the future of learning worldwide.
This UPOU campus here in Los Baños (LB) serves as our main headquarters, but another campus is being developed for us in New Clark City. It covers about three hectares and is located up north, roughly two hours from Diliman. The new campus will embody both a futuristic and sustainable design, integrating native trees throughout the site and operating primarily on solar power.
We expect the new campus to be operational in 2026. I see these as our two major sites: this one here in LB as the primary headquarters, and the New Clark City campus as our redundancy centre. In the event of a disaster – say, a major earthquake or typhoon – that cuts off operations here, the New Clark City facility will take over to ensure continuity. If internet connectivity fails in LB, everything will automatically shift there. Our students will not be affected, and our operations will remain uninterrupted.
That’s one idea I have in mind in terms of institutional resilience and preparedness.
DL: What serves as your source of inspiration for the ideas you have for UPOU as a transformative university of the future?
JS: I’d say it’s a combination of many things, but mainly my passion for building a sustainable planet. It may sound idealistic but it’s grounded in my work with local communities. Community engagement is part of our public service, and I’ve been involved with various groups since 2012, including indigenous communities. Working with them, seeing their challenges and aspirations, continues to inspire me to imagine what a better, more inclusive world could look like.
DL: How important is regionality to your futuristic projection of UPOU? Is the Southeast Asian regional footprint key to your vision?
JS: I think it’s very important. As a region, we haven’t really developed a strong sense of identification. There does not yet appear to be a deep feeling of belonging or connection, though there should be. We’re so close to each other; in many ways, we share similarities. When I travel, I often can’t tell a Filipino from an Indonesian; we look alike, we share the same warmth. That physical resemblance reflects a natural connection, but I believe a deeper sense of solidarity still needs to grow. There are so many Filipinos living across Southeast Asia; in Malaysia, for instance, and in Indonesia. Many of them have built their families there. So, I think we should continue to nurture that deeper regional bond.
DL: Thank you very much, Prof Serrano, for taking the time to do this interview. I wish you and UPOU every success in the journey ahead.
JS: Thank you as well. It’s been a pleasure to share UPOU’s ongoing work and aspirations.
inspired is OUM’s not-for-profit popular journal on the 3Ps – practice, policy and philosophy – of open, distance, and digital higher education (ODDE). Published three times a year, it engages global scholars, policymakers, practitioners, learners, and other stakeholders, as well as a general readership seeking the latest insights and perspectives on ODDHE.
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